Do you have lots of ideas and drive? It's a match! You will be challenged every day to contribute your cleverness. Your personal development is just as important to us as our KPIs. Your spirit is to fuel a steep learning curve, surpass yourself and be part of something that makes a difference for hard-working people? Then you've come to the right place - we need you and your mindset.

As a (Junior) Performance Marketing Manager (f/m/d), you play a key role in driving plancraft’s growth. You ensure that we reach every craft business and that our marketing efforts measurably contribute to the company's success.

Key Responsibilities:

• Performance Marketing: Together with the paid marketing team, you manage paid campaigns on platforms like Google Ads, Meta, and TikTok. You optimize budgets and develop data-driven strategies to generate leads in the B2B sector.
• Growth: With your analytical mindset, you identify new target audiences in the craft sector and find creative ways to position plancraft among them.
• Analytics: You have a deep understanding of our marketing KPIs, track the touchpoints of the customer journey, and derive concrete optimization measures.
• Testing & Optimization: You continuously run A/B tests, analyze user behavior, and systematically optimize campaigns step by step.
• Own Projects: You manage your marketing projects from conception to success measurement, independently lead stakeholder meetings, coordinate marketing resources, and always keep an eye on timelines and budgets.

• First experience in performance marketing (Google Ads, Meta, or other channels) – internships or student jobs are also welcome
• A completed or advanced degree in economics, psychology, socioeconomics, or similar fields
• Analytical thinking and enjoyment in working with numbers and data
• Motivation to dive into new tools and platforms
• German (C2) || English (B2)

• Our Team: We are a team of passionate, committed individuals who are determined to realize our vision.
• Influence: Take direct responsibility and have a say in a flat-hierarchy company.
• Dynamics: Experience the agility of a startup in its early days, learn continuously, and build tomorrow’s craftsman software today.
• Growth: We foster a culture of direct feedback, continually exchanging knowledge and using today’s lessons to shape tomorrow’s success.
• Top-Tier Technology: Work with the latest Apple devices and best-in-class software to keep you at the forefront of technology and empower you.
• Location: Our central office is located in Hamburg's vibrant Schanze district.
• Holidays: Your well-being is important to us. That’s why we offer you 30 vacation days, plus December 24th as an additional day off every year.
• Relocation Bonus: We provide financial support for your move to Hamburg to join our team.
• Benefits: Enjoy perks like memberships to Urban Sports Club, benefits from Deutschland Card, top-notch coffee, refreshing beers, other beverages, and regular team events.
• International environment: Our team comes from all over the world, which is why we communicate internally in English.