Sales Lead Netherlands (f/m/d)

Permanent employee, Full-time · Amsterdam, Netherlands

OUR PURPOSE AT PLANCRAFT

Building the backbone of European trades together – with AI and voice-first software.
We’re not just building software – we’re on a mission to create space for contractors & tradespeople by equipping them with AI solutions that work the way they do: fast, practical, and voice-first. With Tier 1 Investors from Europe and the US, like Headline and Creandum as well as 20,000+ tradespeople as customer base, we’re scaling across Europe to turn scattered tradespeople into thriving communities. We believe in zero admin, not zero personality – and we build every feature with the people in mind who wear the boots, not the suits. We’re #stoked to shape the future, #together as a team, and #humble in our mission to support the builders of tomorrow.

YOUR MISSION AT PLANCRAFT

As our first Sales Lead in the Netherlands, you’ll take on a unique opportunity to launch plancraft’s presence from the ground up – shaping how we go to market, win our first customers, and build lasting relationships in the Dutch trades sector.
You’ll co-create our local success story alongside our Business Development Manager – combining strategic thinking with hands-on execution. This includes developing our sales playbook, refining customer messaging, and building a scalable sales process that truly fits the market.

As we grow, you’ll have the opportunity to scale your own sales team, take ownership of hiring and onboarding, and help shape the culture and structure of our Dutch organization. Over time, this role can grow into a team leadership position – shaping both the strategy and culture of our Dutch sales team

Your Responsibilities

You lead customer conversations, conduct demos, and build strong, trust-based relationships.
You combine insights and execution, gathering market feedback to inform our GTM strategy.
You pave the way for team growth, by designing scalable processes and outlining hiring plans.
You launch our local presence, win early adopters, and develop our NL sales playbook.

YOUR PROFILE

Must-haves

3+ years in B2B SaaS sales, ideally with some leadership experience.
Startup experience and entrepreneurial drive.
Proven track record in full-cycle sales.
Excellent communication and negotiation skills.
You’re curious to explore how AI can support your work and eager to grow your skills with our support.
Self-starter mindset and comfortable in fast-paced environments.
Proficiency in Hubspot and data-driven decision making.
Dutch and English on C1/C2 level.
Based in or near Amsterdam, with openness to work from our local Amsterdam co-working hub at least two days per week, joining your other NL team colleagues.

Nice-to-haves

Knowledge of the contractor or tradespeople market.

WHY PLANCRAFT?

Team Spirit: We’re driven by passion, commitment, and a shared mission. Team spirit matters to us — and we make it visible: with three major team events per year, two casual monthly formats at our Hamburg HQ, and a strong recognition culture where we regularly celebrate both the big and small wins together.
Ownership: You’re encouraged to take ownership from day one. In a flat hierarchy and high-trust environment, you’re empowered to make meaningful decisions and drive real impact.
Learning & Growth: We invest in your personal and professional development through a strong feedback culture, a personal learning budget, and targeted enablement formats. Our goal is to help you unlock your full potential.
AI Enablement: Our internal tools and workflows are AI-enabled by design. We support every team and individual in applying AI at the next level in their daily work, including getting your own ChatGPT+ license, of course.
Tech & Tooling: You’ll receive a MacBook, premium over-ear headphones, and everything else you need — from hardware to tools — to be effective in your daily doing.
Flexibility: Whether remote, hybrid, or on-site — you work where you’re at your best. Our Amsterdam Hub as well as our Hamburg HQ is always open. And if you need a change of scenery, working abroad is always an option.
Recharge: To ensure the needed rest, we offer 30 vacation days per year (based on a 5-day week) and Dec 24th off plus local public holidays.
International Environment: We’re becoming more international every month, with team members already in Italy, France, the Netherlands, and Austria — which is why English is our internal company language.

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About us

We’re #stoked to shape the future, #together as a team, and #humble in our mission to support the builders of tomorrow. For a first impression of us, take a look at our Instagram and LinkedIn page.

Diversity makes us better.
We welcome people of all backgrounds, identities, abilities, and experiences, and we believe that different perspectives lead to better ideas, stronger products, and a healthier workplace. If you’re excited about our mission but your experience doesn’t align perfectly with every requirement, we encourage you to apply anyway. You might be exactly who we’re looking for.

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On the application process
We want your candidate experience with us to be smooth, transparent, and enjoyable. We aim to get back to you regarding your application within 5 business days. Our interview process typically takes about 4 weeks from start to finish, though this may vary by role. You can learn more about our process here. If you need adjustments or flexibility at any stage, please don’t hesitate to let us know — we’ll do our best to make it work for you.

Note on creating a test account:
If you would like to create a test account as part of the challenge, please enter "Applicant" in the relevant field during registration and select "Other" under Trade. This ensures that our sales team does not mistakenly register you as a craft business and reach out to you unnecessarily.

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We're looking forward to meet you!

Thank you for your interest in plancraft!
Please fill out the following form and upload your documents. If you have any difficulties with the form or upload or have any questions before applying, please reach out to us via email: people@plancraft.com