Your Responsibilities

• Management and continuous developtment of plancraft’s social media presence in Germany, with the goal of systematically scaling reach, community growth, and brand awareness.
• Development and execution of a data-driven content and channel strategy focused on rapid growth, clear brand differentiation, and strong community engagement.
• Concepting, producing, and editing short-form video content—including on-camera appearances—with a focus on recurring formats, high production quality, and authentic insights into the craft and trade community.
• Managing and coordinating a scalable content and production setup in close collaboration with Art Direction, external videographers, and internal stakeholders.
• Monitoring relevant social media trends and translating them into brand-aligned content formats.
• Analyzing channel performance, generating actionable insights, and deriving clear recommendations for evolving the social media strategy.
• Ensuring a consistent brand experience across all social touchpoints and supporting internal teams in applying brand guidelines effectively.
• Collaborating with Brand & Content, Community Experience, Influencer Marketing, and Event Management to ensure cohesive communication across Europe.
• Managing and continuously improving efficient, AI-enabled workflows while providing subject-matter guidance to working students within the social media team.

• Solid experience in building and scaling social media channels in dynamic environments, ideally with a proven track record in driving reach or community growth.
• Demonstrated expertise in conceptualizing and producing short-form video content (on-camera performance, filming, editing) as well as developing recurring series formats for TikTok and Instagram.
• Proficient use of analytics tools (Instagram Insights, TikTok Analytics, Google Sheets/Data Studio) and strong ability to analyze data and translate insights into clear growth and optimization actions.
• Experience with social planning tools (e.g., Later, Notion, Metricool, Buffer) and confident handling of structured, scalable content workflows.
• Strong copywriting and storytelling skills in both German and English (C1/C2), paired with a high sensitivity for tone of voice and community-aligned messaging.
• Basic skills in creating visual assets (Canva, Figma, or Adobe Express) and a strong understanding of brand consistency across all touchpoints.
• A pronounced ownership mindset and an independent, reliable working style.
• Ability to use AI tools effectively in daily workflows — from ideation and script creation to post-production and automated processes.

• Experience in crafts/construction tech industry.
• Familiarity with influencer collaborations.
• On-site video shooting experience (customer visits, events, trade environments).

• Team Spirit: We’re driven by passion, commitment, and a shared mission. Team spirit matters to us — and we make it visible: with three major team events per year, two casual monthly formats at our Hamburg HQ, and a strong recognition culture where we regularly celebrate both the big and small wins together.
• Ownership: You’re encouraged to take ownership from day one. In a flat hierarchy and high-trust environment, you’re empowered to make meaningful decisions and drive real impact.
• Learning & Growth: We invest in your personal and professional development through a strong feedback culture, a personal learning budget, and targeted enablement formats. Our goal is to help you unlock your full potential.
• AI Enablement: Our internal tools and workflows are AI-enabled by design. We support every team and individual in applying AI at the next level in their daily work, including getting your own ChatGPT+ license, of course.
• Tech & Tooling: You’ll receive a MacBook, premium over-ear headphones, and everything else you need — from hardware to tools — to be effective in your daily doing.
• Flexibility: Whether remote, hybrid, or on-site — you work where you’re at your best. Our Hamburg office at Rödingsmarkt (with a rooftop terrace) is always open, and you decide each week how often you come in. Some roles even allow for fully remote setups. And if you need a change of scenery, working abroad is always an option.
• Recharge: To ensure the needed rest, we offer 30 vacation days per year (based on a 5-day week) and Dec 24th off. We also subsidize your Urban Sports Club membership and organize internal sport meetups.
• Mobility: You can lease a "JobRad" (Bike) and get a subsidized "Deutschlandticket" or "BahnCard" for public transport to be supported in your commute.
• International Environment: We’re becoming more international every month, with team members already in Italy, France, the Netherlands, and Austria — which is why English is our internal company language.