(Senior) Performance Marketing Manager (f/m/d)

Permanent employee, Full-time · Germany (remote), Hamburg

52,500 - 75,000 € per year

OUR PURPOSE AT PLANCRAFT

Building the backbone of European trades together – with AI and voice-first software.
We’re not just building software – we’re on a mission to create space for contractors & tradespeople by equipping them with AI solutions that work the way they do: fast, practical, and voice-first. With Tier 1 Investors from Europe and the US, like Headline and Creandum as well as 20,000+ tradespeople as customer base, we’re scaling across Europe to turn scattered tradespeople into thriving communities. We believe in zero admin, not zero personality – and we build every feature with the people in mind who wear the boots, not the suits. We’re #stoked to shape the future, #together as a team, and #humble in our mission to support the builders of tomorrow.

YOUR MISSION AT PLANCRAFT

As a (Senior) Performance Marketing Manager (f/m/d), you own, scale, and continuously improve plancraft’s performance marketing by driving autonomous, data-backed decisions, exploring new growth opportunities, and translating complex data into clear actions that fuel sustainable growth. You challenge existing structures, raise the quality bar, and act as a sparring partner for junior team members — combining deep strategic understanding with strong hands-on execution.

Your Responsibilities:

Take full ownership of performance marketing results across all paid channels — from strategy to execution, optimisation, and reporting.
Own the development and continuous optimisation of channel strategies aligned with company-wide growth goals.
Build and run a structured experimentation culture and translate learnings into scalable growth.
Own performance analysis end-to-end, translating insights into decisions that validate and scale growth levers across existing and new channels.
Establish reliable attribution, tracking, and reporting standards that enable confident decision-making.
Drive cross-functional collaboration across Brand, Content, Sales, and RevOps to improve performance, innovation, and go-to-market execution.
Elevate the team through best-practice sharing, raising the bar for execution, impact, and strategic thinking.
Stay on top of industry trends and explore AI-driven solutions and automation opportunities to improve performance and efficiency.

We’re hiring for this role at both Senior and Midlevel/Professional level. The scope of responsibility and level of ownership will vary depending on experience. Accordingly, the salary range is €52,500–62,500 for Midlevel/Professional candidates and €65,000–75,000 for Senior candidates.

YOUR PROFILE

Must-haves:

3+ years of hands-on experience in performance marketing within fast-paced, data-driven environments.
Strong expertise across key paid channels (e.g. Google Ads, Meta, TikTok, Bing, Programmatic).
Advanced knowledge of measurement and analytics tools (e.g. GA4, Google Tag Manager, or similar).
Proven track record in setting up testing frameworks and data-backed optimization strategies.
Excellent analytical mindset and ability to translate complex data into actionable insights.
Experience managing budgets efficiently and optimizing campaigns for ROAS or related KPIs.
Strong understanding of full-funnel performance and business-impact metrics.
Highly structured, proactive, and solution-oriented working style.
Strong ownership mindset and ability to operate autonomously.
Excellent communication skills both verbally and in writing in English (C1/C2 level) and ideally in German (C1/C2 level).
You’re curious to explore how AI can support your work and eager to grow your skills with our support.

Nice-to-haves:

Experience building or improving attribution models in complex marketing setups.
Background in SaaS or B2B tech environments.
Experience supporting international market expansion and scaling across regions.
Strong hands-on experience with advanced analytics and marketing automation setups.

WHY PLANCRAFT?

Team Spirit: We’re driven by passion, commitment, and a shared mission. Team spirit matters to us — and we make it visible: with four major team event weeks per year, casual monthly on-site and remote formats, and a strong recognition culture where we regularly celebrate both the big and small wins together.
Ownership: You’re encouraged to take ownership from day one. In a flat hierarchy and high-trust environment, you’re empowered to make meaningful decisions and drive real impact.
Learning & Growth: We invest in your personal and professional development through a strong feedback culture, a personal learning budget, and targeted enablement formats. Our goal is to help you unlock your full potential.
AI Enablement: Our internal tools and workflows are AI-enabled by design. We support every team and individual in applying AI at the next level in their daily work, including getting your own ChatGPT+ license, of course.
Tech & Tooling: You’ll receive a MacBook, premium headphones, and everything else you need — from hardware to tools — to be effective in your daily doing.
Flexibility: Whether Hybrid, or on-site — you work where you’re at your best. Our Hamburg office at Rödingsmarkt (with a rooftop terrace) is always open, and you decide each week how often you come in. And if you need a change of scenery, working abroad worldwide up to 2 months is always an option.
Recharge: To ensure the needed rest, we offer 30 vacation days per year (based on a 5-day week) plus Dec 24th off. We also subsidize your Urban Sports Club membership and organize internal sport meetups.
Mobility: You can lease a "JobRad" (Bike) and get a subsidized "Deutschlandticket" or "BahnCard" for public transport to be supported in your commute.
International Environment: We’re becoming more international every month, with team members already in Italy, France, the Netherlands, and Austria — which is why English is our internal company language.

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About us

We’re #stoked to shape the future, #together as a team, and #humble in our mission to support the builders of tomorrow. For a first impression of us, take a look at our Instagram and LinkedIn page.

Diversity makes us better.
We welcome people of all backgrounds, identities, abilities, and experiences, and we believe that different perspectives lead to better ideas, stronger products, and a healthier workplace. If you’re excited about our mission but your experience doesn’t align perfectly with every requirement, we encourage you to apply anyway. You might be exactly who we’re looking for.

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On the application process
We want your candidate experience with us to be smooth, transparent, and enjoyable. We aim to get back to you regarding your application within 5 business days. Our interview process typically takes about 4 weeks from start to finish, though this may vary by role. You can learn more about our process here. If you need adjustments or flexibility at any stage, please don’t hesitate to let us know — we’ll do our best to make it work for you.

Note on creating a test account:
If you would like to create a test account as part of the challenge, please enter "Applicant" in the relevant field during registration and select "Other" under Trade. This ensures that our sales team does not mistakenly register you as a craft business and reach out to you unnecessarily.

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We're looking forward to meet you!

Thank you for your interest in plancraft!
Please fill out the following form and upload your documents. If you have any difficulties with the form or upload or have any questions before applying, please reach out to us via email: people@plancraft.com