OUR PURPOSE AT PLANCRAFT

Building the backbone of European trades – together, with modern software and smart AI solutions.
We don’t just develop software – we’re on a mission to give tradespeople and contractors more room to focus on what matters. We do this by providing a practical SaaS solution that works the way they do: fast, efficient, and without unnecessary administrative overhead. Supported by smart AI features exactly where they make a real difference in everyday work.
Backed by Tier 1 investors from Europe and the US such as Headline and Creandum, and with more than 23.000 craftspeople as our customer base, we are scaling across Europe to turn individual, scattered businesses into connected and successful communities.
We believe in zero admin, not zero personality – and we build every feature with the people wearing safety boots in mind, not suits. We’re excited to shape the future together as a team, staying grounded in our mission to empower the builders and makers of tomorrow.

YOUR MISSION AT PLANCRAFT

You help shape how plancraft shows up in the Netherlands.
Together with our team in Amsterdam, you bring our brand to life for the Dutch trades community. You turn ideas into scroll stopping content, explore new formats and help us become a brand people genuinely enjoy following.
From the first concept to the final post, you take ownership of content that builds awareness, sparks conversations and strengthens trust in the NL market. You combine creativity with curiosity for performance and continuously refine how we show up on Instagram, TikTok and LinkedIn.
Your work directly influences how tradespeople across the Netherlands discover, understand and connect with plancraft.
You will be based in Amsterdam and work from our office at Weesperstraat two to three days per week, collaborating closely with our small local team, currently consisting of a Country Lead and two Sales Managers. At the same time, you stay closely connected with our marketing team in Germany, exchanging ideas and aligning on campaigns across markets. Together, you build real momentum and visibility for plancraft in the Netherlands.

Your Responsibilities

• Shape and grow our social media presence in the Dutch market with creativity, care and a strong sense of ownership
• Contribute to real campaigns, collaborate with creators and turn ideas into content that feels relevant, authentic and engaging
• Create and bring stories to life in front of and behind the camera, seeing the direct impact of your work
• Work closely with marketing, sales and product to understand what truly matters to our audience and translate that into meaningful content
• Take ownership of projects early on, test new approaches, learn from performance data and continuously improve what we do

YOUR PROFILE

Must Haves

• First practical experience in social media, content creation or marketing
• Strong affinity for social media and hands on experience creating content for Instagram, TikTok and LinkedIn, including short form video editing
• Comfortable appearing on camera and representing plancraft in Dutch
• Confidence in analyzing content performance and learning from data
• Excellent communication skills in Dutch at C1 or C2 level and English at conversational level
• Currently enrolled as a student and available to support us on a part time basis

Nice to Have

• Experience running or managing a personal, student or company social account

Please submit your application documents in English.

As this role involves creating and appearing in social content, we would love to get to know you beyond your CV. Please share a short video (max. 2 minutes) introducing yourself in English or Dutch and telling us why this role excites you. A simple phone recording is perfectly fine. You can share it on the application form via a private YouTube link, Loom, Google Drive or similar — just make sure the link is accessible.

WHY PLANCRAFT?

• Team Spirit: We’re driven by passion, commitment, and a shared mission. Team spirit matters to us — and we make it visible: with four major team events per year and a strong recognition culture where we regularly celebrate both the big and small wins together.
• Ownership: You’re encouraged to take ownership from day one. In a flat hierarchy and high-trust environment, you’re empowered to make meaningful decisions and drive real impact.
• Learning & Growth: We invest in your personal and professional development through a strong feedback culture, a personal learning budget, and targeted enablement formats. Our goal is to help you unlock your full potential.
• AI Enablement: Our internal tools and workflows are AI-enabled by design. We support every team and individual in applying AI at the next level in their daily work, including getting your own ChatGPT+ license, of course.
• Tech & Tooling: You’ll receive a MacBook, premium over-ear headphones, and everything else you need — from hardware to tools — to be effective in your daily doing.
• Recharge: To ensure the needed rest, we offer 30 vacation days per year (based on a 5-day week) and Dec 24th off.
• Flexibility: Whether remote, hybrid, or on-site — you work where you’re at your best. Our Amsterdam Hub as well as our Hamburg HQ is always open. And if you need a change of scenery, working abroad is always an option.
• Flex Allowance: We provide you with a monthly flex allowance. You can spend it freely on topics like mobility, wellbeing, and more — whatever supports you best.
• International Environment: We’re becoming more international every month, with team members already in Italy, France, the Netherlands, Austria and Poland — which is why English is our internal company language.

About us

We’re #stoked to shape the future, #together as a team, and #humble in our mission to support the builders of tomorrow. For a first impression of us, take a look at our Instagram and LinkedIn page.

Diversity makes us better.
We welcome people of all backgrounds, identities, abilities, and experiences, and we believe that different perspectives lead to better ideas, stronger products, and a healthier workplace. If you’re excited about our mission but your experience doesn’t align perfectly with every requirement, we encourage you to apply anyway. You might be exactly who we’re looking for.

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On the application process
We want your candidate experience with us to be smooth, transparent, and enjoyable. We aim to get back to you regarding your application within 5 business days. Our interview process typically takes about 4 weeks from start to finish, though this may vary by role. You can learn more about our process here. If you need adjustments or flexibility at any stage, please don’t hesitate to let us know — we’ll do our best to make it work for you.

Note on creating a test account:
If you would like to create a test account as part of the challenge, please enter "Applicant" in the relevant field during registration and select "Other" under Trade. This ensures that our sales team does not mistakenly register you as a craft business and reach out to you unnecessarily.