Country Lead Poland - Founding Role

As our Country Lead Poland, you will build plancraft’s Polish business from the ground up — starting fully hands-on and evolving into a leadership role over time.

Unlike more mature markets, Poland starts at true 0→1: no local team, no established customer base, and no validated playbook. Your first priority is to win the market yourself — closing customers, understanding their workflows, and shaping how plancraft needs to adapt to succeed locally.

Over time, you will turn these early learnings into a scalable growth engine: building the first local team, establishing strong market trust, and laying the foundation for a long-term, locally rooted business. So keep in mind, in the first months, this role is highly execution-driven. 

We plan to establish a local presence in Warsaw over time. For the first months, flexibility is possible, but long-term willingness to be based in or around Warsaw is expected.

Your Responsibilities

• You take full ownership of Poland’s early traction — building pipeline, running demos, closing customers, and supporting onboarding. You work directly with customers to understand their needs and ensure early success.
• Translate first customer interactions into actionable insights on ICP, messaging, pricing, and channels. Together with HQ, you refine our go-to-market motion to fit the Polish market reality.
• Identify what works and what doesn’t — and turn these learnings into structured processes. You lay the groundwork for reaching 500+ customers and prepare the hiring and growth plan for the next phase.
• You build credibility in the Polish trades ecosystem through customer relationships, early partnerships, creators, and local success stories. You ensure plancraft is perceived as relevant, trustworthy, and tailored to the local market.
• In the early phase, you step into different roles — from sales to customer success to local marketing. You ensure progress is never blocked and that the business runs with a strong execution mindset.
• As traction grows, you hire and develop the first local team across sales, customer success, and marketing. You establish a high-ownership, low-ego culture and take on increasing leadership responsibility.

• Strong hands-on commercial experience in B2B SaaS, ideally in SMB or small-ACV environments
• Proven ability to win customers yourself: running demos, closing deals, and owning early revenue
• Entrepreneurial mindset with a clear 0→1 builder mentality
• Ability to work across functions and operate in ambiguity with a strong execution bias
• Analytical and commercially grounded, with understanding of funnel metrics, conversion, and unit economics
• Experience working closely with HQ or cross-functional teams in international environments
• Polish language proficiency at C1/C2 level and strong English skills

• Experience launching or expanding into a new market
• Experience with localized marketing, partnerships, or brand building
• Initial leadership or mentoring experience

• Team Spirit: We’re driven by passion, commitment, and a shared mission. Team spirit matters to us — and we make it visible: with four major team events per year and a strong recognition culture where we regularly celebrate both the big and small wins together.
• Ownership: You’re encouraged to take ownership from day one. In a flat hierarchy and high-trust environment, you’re empowered to make meaningful decisions and drive real impact.
• Learning & Growth: We invest in your personal and professional development through a strong feedback culture, a personal learning budget, and targeted enablement formats. Our goal is to help you unlock your full potential.
• AI Enablement: Our internal tools and workflows are AI-enabled by design. We support every team and individual in applying AI at the next level in their daily work, including getting your own ChatGPT+ license, of course.
• Tech & Tooling: You’ll receive a MacBook, premium headphones, and everything else you need — from hardware to tools — to be effective in your daily doing.
• Recharge: To ensure the needed rest, we offer 30 vacation days per year (based on a 5-day week) and Dec 24th off.
• Flex Allowance: We provide you with a monthly flex allowance. You can spend it freely on topics like mobility, wellbeing, and more — whatever supports you best.
• International Environment: We’re becoming more international every month, with team members already in Italy, France, the Netherlands, and Austria — which is why English is our internal company language.
• Equity - as part of your total compensation you will also receive an equity package.