Performance Marketing Manager (f/m/d)

Festanstellung, Vollzeit · Hamburg, Hamburg (hybrid)

50.000 - 60.000 € pro Jahr

OUR MISSION AT PLANCRAFT

Digitizing contractor companies? We love it.

We are plancraft - and we are passionate about revolutionizing the contractor & construction industry with our straightforward software. Our vision is nothing less than to become Europe’s number one contractor operating system. With the backing of Europe’s top investors, we provide a leading SaaS solution that simplifies the management and operations in contractor businesses. On our mission we are always guided by our values: We are #stoked about our work, achieving more #together as a team, and staying #humble as we empower the true builders of our future: our customers.

YOUR MISSION AT PLANCRAFT

You love data, live for optimization, and are always a few steps ahead when it comes to trends in Paid Media? Perfect match. We’re looking for a Performance Marketing Manager (f/m/d) to unleash growth across all paid digital channels. You'll bring analytical excellence, structure, and execution power into our performance marketing – and help us scale smart and sustainably as we enter new markets.

Key Responsibilities:

End-to-end campaign ownership: From strategy and budgeting to execution and iteration across Paid Social (Meta, TikTok, etc.), SEA (Google Ads), and Programmatic.
Growth driver: Increase ROAS across Meta & Google and launch programmatic advertising with positive ROI.
Data-first mindset: Analyze campaign data deeply, establish a robust attribution model, and translate insights into action.
A/B Testing: Implement a rigorous testing roadmap and continuously improve performance through experimentation.
Team player: Be a sparring partner to the team, support junior members, and collaborate with Brand, Content, Marketing Ops, and Tech to create compelling creatives and funnels.
Scale new channels: Identify untapped opportunities and take ownership of at least one new paid channel initiative.

Salary: The salary for this position is between €50,000 and €60,000 per year, depending on your experience.

Your Role Development:
At plancraft, you can take your career to the next level by stepping up into a Senior Performance Marketing Manager. You'll have the opportunity to own and expand our marketing strategy across multiple countries, shaping scalable processes and best practices. Additionally, you'll play a key role in developing and testing new growth channels, helping us stay ahead in a fast-paced, digital-first environment. We support your growth with mentoring, a high level of ownership, and real development opportunities.

Team Setup & Collaboration:
You’ll be part of a collaborative marketing team with specialists in content, social, brand, and design. Within performance, you’ll work closely with two fellow Performance Marketing Managers and report to the Head of Marketing. Expect a team that values shared learning, clear ownership, and fast execution.

YOUR PROFILE

Are you a Match?

Must haves:

2+ years of hands-on experience in Performance Marketing in a fast-paced environment.
Strong track record with Meta Business Manager, Google Ads.
Analytical mindset with deep experience in KPIs like ROAS and CAC.
Background in business, marketing, economics or similar – ideally from a top university.
Structured, solution-oriented and proactive approach with a passion for optimization.
Clear and precise communicator with fluency in English (our company language).
Strong Excel skills or experience with data visualization tools.
You are willing to come to our office in Hamburg regularly #LI-Hybrid.

Nice to haves:

Experience with attribution modeling setup and evaluation.
Experience in Smartly or similar tools.
Knowledge in marketing automation and performance tech stacks.

WHY PLANCRAFT?

Join us not only for a job, but for a mission!

Our Team: We are a team of passionate, committed individuals who are determined to realize our vision.
Influence: Take direct responsibility and have a say in a flat-hierarchy company.
Dynamics: Experience the agility of a startup in its early days, learn continuously, and build tomorrow’s craftsman software today.
Growth: We foster a culture of direct feedback, continually exchanging knowledge and using today’s lessons to shape tomorrow’s success.
Top-Tier Technology: Hardware at the highest level: You get a MacBook and top over-ear headphones
Location: Our central office is located in Hamburg's vibrant Schanze district.
Holidays: Your well-being is important to us. That’s why we offer you 30 vacation days, plus December 24th as an additional day off every year.
Benefits: Enjoy perks like subsidized mobility (25% off Deutschland Ticket, a BahnCard 25 or JobRad) and Wellbeing offers (Urbans Sports Club membership). Plus participate in regular company-wide team events and off-sites.
Relocation bonus: We provide financial support for your move to Hamburg if your role is needed to be on-site.
International environment: We are a team made up of different nationalities, so our company language is English.

Note on creating a test account:
If you would like to create a test account as part of the challenge, please enter "Applicant" in the relevant field during registration and select "Other" under Trade. This ensures that our sales team does not mistakenly register you as a craft business and reach out to you unnecessarily.

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About us

Our values: #stoked #together #humble
For a first impression of us - take a look at our latest reels!

Do you have any questions before you apply?
We are here for you - just reach out to people@plancraft.de

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