OUR PURPOSE AT PLANCRAFT

Building the backbone of European trades together – with AI and voice-first software.
We’re not just building software – we’re on a mission to create space for contractors & tradespeople by equipping them with AI solutions that work the way they do: fast, practical, and voice-first. With Tier 1 Investors from Europe and the US, like Headline and Creandum as well as 20,000+ tradespeople as customer base, we’re scaling across Europe to turn scattered tradespeople into thriving communities. We believe in zero admin, not zero personality – and we build every feature with the people in mind who wear the boots, not the suits. We’re #stoked to shape the future, #together as a team, and #humble in our mission to support the builders of tomorrow.

YOUR MISSION AT PLANCRAFT

As a Senior Marketing Operations Manager (f/m/d), you build and scale our marketing analytics and automation foundation — ensuring data accuracy, seamless workflows, and actionable insights that empower smarter, faster go-to-market decisions across all regions. You’ll own, extend, and operationalize attribution, automation, and reporting together with our Data team.

Your Responsibilities

• Develop and maintain marketing dashboards across campaigns, channels, and funnel stages.
• Build and manage SQL-based reports and datasets from HubSpot, GA4, and CRM data.
• Lead marketing automation initiatives: design, implement, and optimize workflows in HubSpot and Make.com (email nurturing, lead scoring, CRM triggers).
• Analyze marketing performance metrics (lead gen, conversion, attribution, ROAS) and provide actionable insights.
• Collaborate closely with the Data team to ensure clean, validated datasets and governance.
• Ensure GDPR compliance, consent tracking, and reliable automation.
• Identify workflow inefficiencies and drive improvements for scalability and accuracy.
• Support international scaling of data models and automations for new regions.

YOUR PROFILE

Must-Have Skills

• 4+ years of experience in Marketing Operations, Marketing Analytics, or Automation.
• Hands-on experience with CRM & automation platforms (HubSpot, Make.com).
• Strong SQL skills for data analysis and reporting.
• Deep understanding of funnel metrics, attribution models, and pipeline tracking.
• Analytical mindset with high attention to data accuracy.
• Experience with visualization tools (Looker, Tableau, Power BI, etc.).
• Solid grasp of GDPR and data governance principles.
• Excellent cross-functional communication and stakeholder management.
• Background in B2B SaaS or similar data-driven environments.

Nice-to-Have Skills

• Python for advanced analytics or automation scripting.
• Familiarity with multi-touch attribution frameworks or CDPs.
• Interest in AI/ML applications in marketing analytics.

WHY PLANCRAFT?

• Team Spirit: We’re driven by passion, commitment, and a shared mission. Team spirit matters to us — and we make it visible: with three major team events per year, two casual monthly formats at our Hamburg HQ, and a strong recognition culture where we regularly celebrate both the big and small wins together.
• Ownership: You’re encouraged to take ownership from day one. In a flat hierarchy and high-trust environment, you’re empowered to make meaningful decisions and drive real impact.
• Learning & Growth: We invest in your personal and professional development through a strong feedback culture, a personal learning budget, and targeted enablement formats. Our goal is to help you unlock your full potential.
• AI Enablement: Our internal tools and workflows are AI-enabled by design. We support every team and individual in applying AI at the next level in their daily work, including getting your own ChatGPT+ license, of course.
• Tech & Tooling: You’ll receive a MacBook, premium over-ear headphones, and everything else you need — from hardware to tools — to be effective in your daily doing.
• Flexibility: Whether remote, hybrid, or on-site — you work where you’re at your best. Our Hamburg office at Rödingsmarkt (with a rooftop terrace) is always open, and you decide each week how often you come in. Some roles even allow for fully remote setups. And if you need a change of scenery, working abroad is always an option.
• Recharge: To ensure the needed rest, we offer 30 vacation days per year (based on a 5-day week) and Dec 24th off. We also subsidize your Urban Sports Club membership and organize internal sport meetups.
• Mobility: You can lease a "JobRad" (Bike) and get a subsidized "Deutschlandticket" or "BahnCard" for public transport to be supported in your commute.
• International Environment: We’re becoming more international every month, with team members already in Italy, France, the Netherlands, and Austria — which is why English is our internal company language.

About us

We’re #stoked to shape the future, #together as a team, and #humble in our mission to support the builders of tomorrow. For a first impression of us, take a look at our Instagram and LinkedIn page.

Diversity makes us better.
We welcome people of all backgrounds, identities, abilities, and experiences, and we believe that different perspectives lead to better ideas, stronger products, and a healthier workplace. If you’re excited about our mission but your experience doesn’t align perfectly with every requirement, we encourage you to apply anyway. You might be exactly who we’re looking for.

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On the application process
We want your candidate experience with us to be smooth, transparent, and enjoyable. We aim to get back to you regarding your application within 5 business days. Our interview process typically takes about 4 weeks from start to finish, though this may vary by role. You can learn more about our process here. If you need adjustments or flexibility at any stage, please don’t hesitate to let us know — we’ll do our best to make it work for you.

Note on creating a test account:
If you would like to create a test account as part of the challenge, please enter "Applicant" in the relevant field during registration and select "Other" under Trade. This ensures that our sales team does not mistakenly register you as a craft business and reach out to you unnecessarily.