Sales Manager Netherlands

Permanent employee, Full-time · Amsterdam, Netherlands

OUR PURPOSE AT PLANCRAFT

Building the backbone of European trades together – with AI and voice-first software.

We’re not just building software – we’re on a mission to create space for contractors & tradespeople by equipping them with AI solutions that work the way they do: fast, practical, and voice-first. With Tier 1 investors from Europe and the US, like Headline and Creandum, as well as 20,000+ tradespeople as our customer base, we’re scaling across Europe to turn scattered tradespeople into thriving communities. We believe in zero admin, not zero personality – and we build every feature with the people in mind who wear the boots, not the suits. We’re excited to shape the future together as a team, and humble in our mission to support the builders of tomorrow.

YOUR MISSION AT PLANCRAFT
As our Sales Manager in the Netherlands, you play a key role in building plancraft’s presence in the Netherlands from the ground up. Having just entered the market, we’re looking for someone who enjoys shaping things early on: developing relationships with a growing base of Dutch customers, co-creating a local sales approach with a small but highly motivated team, and turning early learnings into scalable success.This is a hands-on role where you’ll work closely with others while owning your own customer impact, with a strong focus on collaboration and building sustainable foundations early on. 
You’ll be based in Amsterdam, working on-site from our local office at least three days per week and collaborating closely with the team in Hamburg, Germany.

Your responsibilities:
  • Build and manage the end-to-end sales journey in the Netherlands, from first contact to long-term customer relationships.
  • Connect with Dutch craft businesses through thoughtful outreach and consultative product demos that focus on real needs and workflows.
  • Represent plancraft authentically at online demos, fairs, and partner events, helping to establish trust in a new market.
  • Collaborate with the Sales Lead and Country Lead to shape and continuously improve the Dutch sales approach.
  • Capture customer feedback and market insights to help refine messaging, product positioning and internal playbooks.
  • Balance hands-on sales work with contributing ideas that support sustainable growth as the NL market develops.
YOUR PROFILE
Must-Have Skills
  • Experience in B2B sales or a customer-facing commercial role, with confidence in leading conversations independently.
  • A consultative mindset and genuine interest in understanding customer needs and workflows.
  • Comfort working in Dutch (C1/C2 level) with professional English skills for internal collaboration.
  • Willingness to spend time onboarding with the team in Hamburg to build strong personal connections.
Nice-to-Have Skills
  • Experience in SaaS, tech, or subscription-based business models.
  • Familiarity with craft, construction, or trades-related customer groups.
  • Experience using a CRM system (e.g. HubSpot) to stay organized and transparent in sales work.
  • Enjoyment of working in early-stage or evolving environments where not everything is defined yet.
WHY PLANCRAFT?
  • Team Spirit: We’re driven by passion, commitment, and a shared mission. Team spirit matters to us — and we make it visible: with four major team events per year, two casual monthly formats at our Hamburg HQ, and a strong recognition culture where we regularly celebrate both the big and small wins together.
  • Ownership: You’re encouraged to take ownership from day one. In a flat hierarchy and high-trust environment, you’re empowered to make meaningful decisions and drive real impact.
  • Learning & Growth: We invest in your personal and professional development through a strong feedback culture, a personal learning budget, and targeted enablement formats. Our goal is to help you unlock your full potential.
  • AI Enablement: Our internal tools and workflows are AI-enabled by design. We support every team and individual in applying AI at the next level in their daily work, including getting your own ChatGPT+ license, of course.
  • Tech & Tooling: You’ll receive a MacBook, premium over-ear headphones, and everything else you need — from hardware to tools — to be effective in your daily doing.
  • Recharge: To ensure the needed rest, we offer 30 vacation days per year (based on a 5-day week) and Dec 24th off.
  • Flex Allowance: We provide you with a monthly flex allowance. You can spend it freely on topics like mobility, wellbeing, and more — whatever supports you best.
  • International Environment: We’re becoming more international every month, with team members already in Italy, France, the Netherlands, Austria and Poland — which is why English is our internal company language.
Please submit your application documents in English.
​​​​​#LI-Hybrid
About us
We’re #stoked to shape the future, #together as a team, and #humble in our mission to support the builders of tomorrow. For a first impression of us, take a look at our Instagram and LinkedIn page.

Diversity makes us better.
We welcome people of all backgrounds, identities, abilities, and experiences, and we believe that different perspectives lead to better ideas, stronger products, and a healthier workplace. If you’re excited about our mission but your experience doesn’t align perfectly with every requirement, we encourage you to apply anyway. You might be exactly who we’re looking for.


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On the application process
We want your candidate experience with us to be smooth, transparent, and enjoyable. We aim to get back to you regarding your application within 5 business days. Our interview process typically takes about 4 weeks from start to finish, though this may vary by role. You can learn more about our process 
here. If you need adjustments or flexibility at any stage, please don’t hesitate to let us know — we’ll do our best to make it work for you.

Note on creating a test account:
If you would like to create a test account as part of the challenge, please enter "Applicant" in the relevant field during registration and select "Other" under Trade. This ensures that our sales team does not mistakenly register you as a craft business and reach out to you unnecessarily.
We're looking forward to meet you!
Thank you for your interest in plancraft!
Please fill out the following form and upload your documents. If you have any difficulties with the form or upload or have any questions before applying, please reach out to us via email: people@plancraft.com
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